Work at Blue Coast

Blue Coast is seeking a sales and marketing co-ordinator for a part-time micro role, taking charge of our social media management, email marketing, and group booking outreach.

This role is perfect for someone looking to contribute their marketing skills to a unique and fun lifestyle business, helping to increase engagement, reach, and sales.

Key Responsibilities:

• Creatively use our social channels to increase engagement and reach, using our library of content and allocating staff resources at the beach to create and schedule weekly social posts
• Schedule weekly email marketing campaigns to drive bookings and e-commerce purchases
• Drive group booking sales by reaching out to and engaging with schools / youth groups / and workplace clients

We’re a small team, so we’re looking for someone who can take ownership of the role and help drive measurable impact. Our goals are:

• Engagement on social posts (likes, shares, growth in following)
• Weekly email open and click rates demonstrating engagement
• Bookings & ecommerce sales made from email campaigns
• Conversations started / calls made with potential group customers
• Group bookings that come through your outreach

Requirements:

• Proven experience in sales and digital marketing
• Strong communication skills, creativity, and the ability to work independently
• Familiarity with social media platforms (Facebook, Instagram, TikTok) and email marketing tools
• An interest in outdoor activities and an understanding of the activities we offer is a plus
• Connections to and experience working with local schools & colleges is also highly valued
• This is a work from home role but we'd prefer someone local to the area who understands the local communities and environment

Compensation & Benefits:

• Competitive hourly rate​ based on £30k pro rata salary
• Flexible part-time working hours​
• Free personal use of all equipment
• 30% discount for family / friends
• Significant discounts with trade suppliers for surf & SUP equipment and wetsuits – equipment at cost price in soonest order

To apply:

Please email hello@bluecoastcullen.co.uk with your C.V. and a short introduction on you and why you would like to work with us at Blue Coast.

We're looking for casual Lesson Assistants / Trainee Instructor to help the school run seamlessly during our season, involving:

• 🌊 Assisting with lessons in and out of the water including greeting customers, helping clients in the water, and cleaning / tidying equipment
• 🏄 Opportunity to surf and paddleboard during lessons and improve skills
• 🛟 Encouraged to work towards lifesaving qualifications and build up to instructor training

An ideal candidate for this role would be a local school pupil looking for a first part-time/weekend job. This role would suit a strong swimmer who is comfortable in the water. Full training will be provided. Surfing or paddleboarding experience is not essential; as long as you want to get involved, you'll soon learn!

There will be steady work from April through October, with particularly busy periods during the summer.

To apply:

Please email hello@bluecoastcullen.co.uk with your phone number and a short introduction about yourself—who you are, why you're interested in this role, and what excites you about working with us at Blue Coast (just a couple of paragraphs is perfect!).

We're looking for a casual Photography & Social Media Assistant to come up with creative ideas and help us make some Reels / Tiktoks!

• 🌊 You will assist with lessons and clients in and out of the water, as well as helping to clean and tidy equipment before and after lessons
• 📸 Use the Blue Coast camera to take photos of activities when required (full training provided)
• 🎥 Come up with ideas for vertical videos (Instagram Reels / Tiktok) that are fun and engaging, and make these videos during lessons

An ideal candidate for this role would be a local school pupil looking for a first part-time/weekend job. This role would suit someone creative who enjoys and has an interest in making photos / videos.

There will be steady work from April through October, with particularly busy periods during the summer.

To apply:

Please email hello@bluecoastcullen.co.uk with your phone number and a short introduction about yourself—who you are, why you're interested in this role, and what excites you about working with us at Blue Coast (just a couple of paragraphs is perfect!).

We’d also love to see a photo or video you’ve taken that showcases your creativity—this doesn’t need to be anything professional, just something that gives us an idea of your interest in photography or content creation.

👋 Blue Coast is all about creating a welcoming place that offers safe, fun, and memorable experiences for our customers. Have a read of our Mission, Vision, and Values to understand the type of company we are.

⭐ We aim to offer the best coastal adventure experiences in Scotland, with a focus on delivering high-quality, positive, and memorable experiences for every individual every single time.

Title

Surf / SUP Instructor

Description

Blue Coast is a small surf school in Cullen that is typically run by our owner/instructor Adam with the support of various freelance instructors and casual lesson assistant staff throughout the season. We run surf lessons, kids camps, paddleboard lessons & tours, and coasteering adventures for locals, tourists, and organised groups.

Cullen is a unique & beautiful location on the Moray Firth coast. It is a peaceful town with plenty of great surf options and outdoor things to see and do in the area.

The months of July & August are the busiest part of our season and much of the work we do throughout the year is to make sure we are ready to make the best of the season while the demand is there - we make hay while the sun shines (or while it rains, as the case may be!)

Over the last year we made big steps to improve the logistical operation of the business, now operating out of 2 locations with 2 mobile trailers. In 2025, we have plans to implement a staff training programme to improve the capabilities of our lesson assistant staff.

This role is a full-time role for the months of July & August delivering beginner surf & paddleboard lessons/sessions (with options for further employment from May-September). You will work alongside Adam and our lesson assistant staff to deliver great experiences to our customers.

This is a perfect seasonal position for a responsible and motivated instructor looking to learn the ins and outs of an activity / experience business and progress their career in the outdoor industry.

Comfortable accommodation in Cullen is available if required.

When:

We offer flexible employment dates with a preference for full-time in July & August (essential), and part-time (20 hours) in either May/June or June/September.

While we have a preference for an instructor also available for part-time work in the shoulder months, we welcome applications from any suitable candidate who is available full-time in July & August.

Responsibilities:

• Delivering high-quality beginner lessons to customers
• Preparing equipment prior to lesson, and cleaning and putting away equipment after lesson
• Responsible for the functioning, tidy appearance and effective organisation of our base and mobile trailer and surrounding area
• Support photos/marketing/social media content
• Assisting with managing bookings and customers

Essential:

You hold or can obtain the following qualifications before starting:

• ISA Level 1 Surf Instructor or equivalent
• ISA Flat Water SUP Instructor, ASI Level 1 SUP Instructor or equivalent (British Canoeing etc)
• SLSGB Surf Coach Safety and Rescue (or equivalent - Beach Lifeguard etc)

If you are missing one or two of these qualifications but feel you’re otherwise a strong fit, don’t hesitate to apply! We may be able to support training or certification for the right candidate.

• A valid UK driving license & access to own vehicle
• The right to work in the UK
• You are a friendly, enthusiastic and a confident communicator
• You are professional, responsible and reliable
• You are comfortable working independently and as part of a team
• You can handle simple administration tasks and are technology literate

Desirable:

• You are interested in a career in the outdoor industry and in learning about the business / management side of the school
• Experience teaching as a surf & paddleboard instructor
• Coasteering experience or NCC Coasteer Guide qualification
• Experience managing bookings / customer service

What you get in return:

💰 We offer a full-time contract for the months of July & August and options for part-time (20 hours a week) work in the shoulder months (May-September), paid at £27,000pa pro rata.

🚀 You will also receive a dryrobe Advance for you to keep on the commencement of your contract and an end of contract monetary bonus based on Blue Coast's performance throughout the season (when Blue Coast does well, we all do!)

There is also potential for additional overtime if you are available and there is demand. This will be paid at time and a third.

🕘 A typical day will start at 9am and end at 5pm, and will see you teaching 2 two-hour lessons, starting at 10am and 2pm, either alongside another instructor / lesson assistant or solo depending on demand and numbers of participants. You will have a paid break of around a half an hour in between lessons for lunch.

🏠 Comfortable accommodation in the centre of Cullen has been arranged if required. Further information on application.

💼 Potential for an extended recurring full-time School Manager contract starting in 2026 for the full April-October season for the right candidate.

Other benefits:

• Free personal use of all equipment
• 30% discount for family / friends
• Significant discounts with trade suppliers for surf & SUP equipment and wetsuits – equipment at cost price in soonest order

To apply:

Please email hello@bluecoastcullen.co.uk with:

- Your C.V. including at least one reference
- Phone number
- Your availability (i.e July/August + May/June part-time, July/August only etc)
- A short introduction on you and why you would like to work with us at Blue Coast

The deadline for applications is 28th February 2025.